LAKE BUENA VISTA, Fla. -- To launch Disney Parks "Year of a Million Dreams" celebration, new images were unveiled featuring the work of acclaimed photographer Annie Leibovitz, and starring Scarlett Johansson as Cinderella, Beyonce taking a spin in a giant teacup and David Beckham slaying a dragon.

This is Beckham's first endorsement since signing a contract to play professional soccer in the United States.

In addition to the three debut images, Disney Parks has commissioned more images by Leibovitz that will feature other celebrities in classic, Disney fairy tale settings.

Each image features a scene with the featured celebrities transformed into the role of a fabled Disney character, expressing their own dreams and imagination.

As Cinderella, Scarlett Johansson is seen running down a flight of stairs as the clock strikes midnight with her glass slipper unknowingly left behind.

David Beckham plays the part of the gallant Prince Phillip from "Sleeping Beauty," atop his trusted steed fighting the evil dragon.

Beyonce appears as "Alice in Wonderland," twirling in a teacup, accompanied by Oliver Platt as the Mad Hatter and Lyle Lovett as the March Hare.

The campaign premieres as a special insert in the March issues of Vanity Fair, GQ, Vogue, W, The New Yorker, Conde Nast Traveler and Cookie.