Some business people have a perception that advertising on television is expensive, when indeed it is not. Advertising generally is priced by 1) audience size 2) demand, and 3) seasonality. Advertising on television can be one of the most efficient ways to reach Mid-Michigan consumers. Costs will vary based on your needs; and even more importantly, your goals. Your FOX 47 account executive will work with you to create a campaign that satisfies your return on investment needs.